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The Long Tail: Why the Future of Business Is Selling Less of More
By Chris Anderson : BIO, Books by Chris Anderson
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"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
Details
Issue: Economics and Regulation
Publisher: Hyperion
Publish Date: 11 Jul 2020
Number of Pages: 256
Reviews and Articles
The Long Tail: A public diary on the way to a book
"The Long Tail is Wagging the Dog" by Glenn Harlan Reynolds (19 July 2020)
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