OVERVIEW

TCSDaily.com represents a unique intersection between politics, business and technology.  With a classically liberal perspective, we at TCS Daily strongly believe in the power of free markets, open societies and individual human ingenuity to raise living standards and improve lives around the world.  With these core beliefs in mind, each day our writers and editors seek to provide our global readership with news, analysis and commentary on a range of issues, including science and technology; business, finance and economics; politics and law; foreign affairs; and media and communications.

Every month, approximately 500,000 visitors read TCS Daily.  Comprised of influential opinion and policy makers, media, industry executives, Congressional staffers, government agencies, academics, think-tanks and activists, TCS Daily’s readers are educated and want to actively participate in shaping tomorrow through exploration and debate of today’s issues.  TCSDaily.com is the ideal website to advertise on to reach this unique, influential and growing audience.

TCS READER PROFILE

• Loyal Readers*
• 40% have been visiting TCSDaily.com between two and five years
• 47% of TCSDaily.com readers visit once a week or more

• Politically Active*
• 82% of TCSDaily.com readers consider themselves to be politically active
• 68% vote regularly
• 37% have contacted their elected officials on issues of concern to them
• 13% have volunteered for a political campaign and/or attended  political meetings

• Issues of Interest*
• 57% Politics
• 53% Economics
• 49% Defense
• 46% Technology
• 45% Science
• 44% Government
• 39% Foreign Relations

DEMOGRAPHICS

• Gender**
• 69%     Male
• 31%     Female

• Age**
• 20%     18-34
• 18%     35-44
• 19%     45-54
• 43%     55+

• Income**
• 29%     $30,000 - $60,000
• 34%     $60,000 - $100,000
• 17%     $100,000+

• Education*
• 68%     Bachelor’s Degree
• 35%     Master’s Degree
• 12%     Doctoral Degree

• Employment**
• 68% of TCS Daily readers are employed in Executive, Professional and White Collar professions

• Geography*/**
• TCSDaily.com is read in over 100 countries on six continents
• 38% of TCS Daily readers reside in rural areas on the outskirts of suburbs
• 29% of TCS Daily readers reside in suburbs outside of major metropolitan cities
• 14% of TCS Daily readers reside in the downtown area of major cities

• Products and services that TCS readers have purchased online*
• 52% Books
• 44% Airline Tickets
• 34% CDs and Music
• 34% Computer Software
• 32% Computer Equipment
• 29% Hotel Rooms
• 27% Apparel
• 23% Gifts
• 21% Banking and Financial Services
• 20% Concert and Theater Tickets

BANNER ADVERTISING

• Ad Placement
• 468x60 Top Horizontal Banner (home and internal pages)
• Standard Pricing
• $4.00 CPM
• Minimum monthly budget/placement: $1,000.00 / 250,000 impressions

• 200x200 Square (home page)
• Standard Pricing
• $3.00 CPM
• Minimum monthly budget/placement: $1,050.00 / 350,000 impressions

• 468x60 Lower Horizontal Banner (internal pages)
• Standard Pricing
• $1.50 CPM
• Minimum monthly budget/placement: $525.00 / 350,000 impressions

• Accepted Creative
• JPG, .GIF, shockwave flash, JavaScript
• Shockwave files must have link URL embedded in file and must open in a new window
• Most major 3rd party ad server redirects
• Video and audio must be user initiated

BLOGADS ADVERTISING

TCSDaily.com offers advertising opportunities through BlogAds – all BlogAds appear in the right-hand column on all article pages.

• Ad Placement
• Premium BlogAds Slot – Top BlogAds slot in the upper right-hand column
• $750.00 for one week
• $1400.00 for two weeks
• $2500.00 for one month
• $6000.00 for three months
• Reserve the top BlogAds slot now!

• #2 BlogAds Slot – Second BlogAds slot in the upper right-hand column
• $400.00 for one week
• $750.00 for two weeks
• $1400.00 for one month
• $4000.00 for three months
• Reserve the #2 BlogAds slot now!

• Standard BlogAds Slot – Third BlogAds slot in the upper right-hand column (rotates with additional Standard BlogAds)
• $250.00 for one week
• $450.00 for two weeks
• $800.00 for one month
• $2000.00 for three months
• Reserve a Standard BlogAds slot now!

NEWSLETTER ADVERTISING – 468x60 banner ad at top of newsletter

• North America – Sent daily to 14,000+
• $500.00 per week (2 week minimum)
• Europe – Sent on Tuesdays and Thursdays to 7100+
• $250.00 per week (2 week minimum)
• Asia Pacific – Sent once per week to 1500+
• $250.00 per week (2 week minimum)
• All Three Regions
• $750.00 per week (2 week minimum)
• Newsletter Statistics
• 25% average open rate***
• 34% average click-through rate***

PAYMENT / ADDITIONAL INFORMATION

• Advance payment required
• All major credit cards accepted
• Checks accepted
• Materials must be submitted no later than two business days prior to the beginning of the campaign
• All minimums are for a 30-day period unless otherwise stated
• TCS Daily reserves the right to review and approve all submissions
• Packaged and value pricing is available

CONTACT INFORMATION

• Nick Schulz:  

* Source: TCS Online Survey               *** Source: Constant Contact
** Source: Hitwise